Marketing services
Websites, social, and photography built for builders
We handle the select marketing work that actually wins builders jobs — delivered with our partner WaveCMO, at affordable rates and with flexible payment options.
Our partnership
Agency expertise, one point of contact
Santal partners with WaveCMO to deliver expert marketing services for builders. They bring the strategy, design, and execution of a full marketing team; we stay your single point of contact, so there's no extra vendor to manage and no agency retainer to justify.
We're not trying to sell you a full ad program. We do the pieces that matter for a builder: a site that looks established, channels that stay active, and professional photos of your completed work.
In partnership with
- Builder-specific marketing experience
- Strategy, copywriting, design, and build
- Coordinated through your Santal contact
- Affordable rates with flexible payments
What we do
Three services, mixed to fit your business
Builder Website Design & Build
A fast, professional website that shows off your work and turns visitors into real leads.
- Custom design built around your finished homes
- Mobile-first, fast-loading pages
- Project galleries, floor plans, and community pages
- Contact and lead forms that reach your inbox
Social Media Management
Consistent, professional posting across your channels — progress, finished homes, and team.
- Content calendar planned monthly
- Posting to Facebook, Instagram, and more
- Captions and hashtags written for your market
- Progress and finished-home content pulled from your builds
Professional Project Photography
Showcase-quality photography and video of your completed work, ready for listings and marketing.
- Interior and exterior photography of completed homes
- Twilight and drone shots where the property calls for it
- Walkthrough video clips for social and listings
- Progress documentation across the build
Pricing
Straightforward rates, flexible ways to pay
Pick one piece or bundle all three. Every quote is fixed up front — no hourly surprises — and you can pay monthly, per project, or on a schedule that lines up with your draws.
One-time project
Website Build
[ADD PRICE]
A complete builder website, designed, written, and launched.
- Custom design around your finished homes
- Up to [X] pages, mobile-first
- Project galleries and lead forms
- Local search basics
- Launch and training included
Monthly
Marketing Care Plan
[ADD PRICE] / mo
Your site stays current and your channels stay active.
- Social posting across your channels
- Monthly content calendar
- Ongoing website updates
- Comment and message monitoring
- Simple monthly reporting
Per project
Photography Session
[ADD PRICE]
Showcase-quality photos and video of a completed home.
- Interior and exterior coverage
- Twilight or drone where it fits
- Short walkthrough video clips
- Edited, web- and print-ready files
- Full usage rights
Bundling site cameras with a marketing plan lowers both rates — ask us for a combined quote.
Your journey
From first inquiry to a live website
Most builder websites go live within [X] weeks of the discovery call. Here's exactly how it goes.
- 01
Inquiry
Tell us what you build and what you need. We reply quickly — builder inquiries get priority.
- 02
Discovery call
A short call to look at your current site, your channels, and the work you want in front of buyers.
- 03
Proposal and payment plan
A clear scope and rate, with the payment option that fits your cash flow — monthly, per project, or aligned to your draw schedule.
- 04
Photo day
We photograph your finished homes so the new site launches with real work, not stock images.
- 05
Design and build
WaveCMO's team designs and builds the site with our input; you review at draft and pre-launch.
- 06
Launch
We go live, connect your forms, and walk you through making simple updates yourself.
- 07
Ongoing care
Optional monthly plan keeps social active and adds each new completed project to the site.
Design and build steps are delivered with WaveCMO — coordinated by Santal from start to launch.
Let's get your work in front of buyers
Tell us what you build and where you are today — an outdated site, no site at all, or channels that have gone quiet. We'll come back with a plan, a rate, and a payment option that works.